• Coaching is a form of development in which a person called a coach supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.
  • Coaching is a process that aims to improve performance and focuses on the ‘here and now’ rather than on the distant past or future.
  • There is a huge difference between teaching someone and helping them to learn. In coaching, fundamentally, the coach is helping the individual to improve their own performance: in other words, helping them to learn.
  • Good coaches believe that the individual always has the answer to their own problems but understands that they may need help to find the answer.
  • Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them - John Whitmore, in Coaching for Performance.
  • A good coach is often certified in his/her area of expertise.

Some important roles of an effective Coach include but are not limited to:

  • Develop their full potential... The role of the coach is not just coaching! Coaches assist their client in developing to their full potential. They are responsible for training, performance management, instructing in relevant skills and by providing encouragement.
  • Motivation ... A good coach motivates and inspires their client towards achieving their goals.
  • Support…. A good coach is patient, organized, focused and supportive to their clients.